Our work to bake cleaner, more wholesome desserts began over 10 years ago, when we started noticing hidden preservatives and additives in many of our ingredients. It soon became clear the balance had shifted in our food supply and the focus was to “supply 
chain convenience”. With this realization, came our decision to collectively take back control.
My longstanding personal commitment to eating naturally, gave me confidence that the arduous process we were embarking upon was worth it, and that our customers would be demanding clean products in the future.
To
frame our challenge: match flavor and function of ingredients in our 300+ dessert portfolio, all while delivering our fiercely loyal customers the unparalleled taste and quality they have grown to expect. For our purchasing and R&D teams, it has been both exhilarating and challenging as we learned that many of those additives made magic happen in the mysterious chemical laboratory that is the world of baking.
We have stayed the course, using our stature as innovators, to educate, convince and sometimes cajole some of the largest ingredient suppliers in the country to change their path. Among many milestones, we have eliminated virtually all GMO’s from our products, use only hormone-free dairies and creams and removed artificial flavorings while developing house-made, natural alternatives.
As our commitment to being relentless advocates for our customers strengthens, we are proud to be an agent of change in making our food supply wholesome, steering all of us on the path to purity.
Stay amazed,
President/CEO and Director of R&D
