Clean Ingredient sourcing
Our journey to bake cleaner, more wholesome ingredients began over 15 years ago, when we discovered preservatives and additives hidden in common ingredients. Realizing that “supply chain convenience” had overtaken quality, we chose to take back control of what goes into our food.
Our challenge: to match the flavor and performance of every ingredient in our 300+ desserts using only clean ingredients – without artificial additives or preservatives and while preserving the taste and quality our loyal customers love. For our R&D and purchasing teams, it’s been an exciting journey into the science of clean baking.
We have stayed the course, using our stature as innovators, to educate, convince and sometimes cajole some of the largest ingredient suppliers in the country to change their path. Among many milestones, we have eliminated virtually all GMO’s from our products, use only hormone-free dairies and creams and removed artificial flavorings while developing house-made, natural alternatives.

All of our liquid milk and cream is rBST free. Our local dairy provider has implemented a policy prohibiting the use of synthetic hormones (rBST) by its farmers and only accepts milk from producers that can provide an affidavit stating their raw milk is rBST free. In addition, the vitamins used in their production are certified GMO free.

Our Palm Oil is organic and certified sustainable by the RSPO (Roundtable on Sustainable Palm Oil). The RSPO certification ensures our palm oil products meet the standards of sustainable production.
Our supplier’s cane sugar refining process is well documented and none of their process aids are derived from genetically-modified organisms.


As our commitment to being relentless advocates for our customers strengthens, we are proud to be an agent of change in making our food supply wholesome, steering all of us on the path to purity.
We’re Proud of What’s in Every Bite