The old adage of three square meals a day is in need of a major refresh. Today, snack occasions are almost as prevalent as meal occasions (49% vs. 51%).1 And a whopping 83% of consumers report snacking on a daily basis.2
Many factors have contributed to the growing popularity snacking: on-the-go lifestyles, more people living (and eating) alone, and the hunger for new experiences, just to name a few.
But perhaps a better question than why snacking is so popular today is how restaurant operators can take advantage of this growing opportunity. After all, more eating occasions mean more chances to add sales during those traditionally quiet mid-morning and late-afternoon hours.
At Sweet Street, we’ve been keeping an eye on the snacking phenomenon for years. And we’ve created an entire category of offerings that take snacking to a whole new level of lusciousness.
Our new Manifesto™ line of cookies and bars represents our passion to bake cleaner, more wholesome desserts. What’s more, the grab-and-go format of these offerings makes them uber-convenient for snacking.
Every batch starts with all-butter, pure-cane-sugar and cage-free-egg cookie dough—as well as ingredients that are GMO free, additive free and sustainable. From there, the flavorful possibilities are wide open.
Our Lemon Blueberry Manifesto™ Cookie is plump with wild Maine blueberries for a refreshing rebirth of our quintessentially melt in your mouth sugar cookie. And Sandy’s Amazing Chocolate Chunk Manifesto™ Cookie features giant morsels of sustainable chocolate grown in the Peruvian Andes.
And coming soon, Individually Wrapped Manifesto Cookies and Bars for grab-and-go goodness!
Snacking might be a smaller eating occasion, but it packs a big sales opportunity. The time is now to take advantage with the perfect-for-snacking possibilities of Sweet Street.
1Hartman Group’s Food Culture Forecast, 2015
2Technomic, Inc., Snacking Occasion Consumer Trend Report, 2016