Jump-start a happy hour or put a flourish on their evening. Like alcohol, desserts are perceived as fun luxuries, so consumers are less likely to object to the price and will purchase as an indulgence. Flights, samplers or large shareable portions, desserts are ideal and shareable for a couple, a table- or the whole bar, desserts offer a unique and shareable experience.
According to Dataessential, Dessert Opportunities BAR: PIZZA study, 85% of customers say they are interested or extremely interested in order desserts while sitting at a bar. And with the rapid growth of dessert-only bars, this concept has already hit mainstream.
Mix it up and boost profits by serving desserts as a part of the drink experience. Complete a Mint shot with a Brownie Bite chaser for a Dinner Mint or chase a Sweet and Salty Blondie bite with Buttery Nipple. Sans the olive? Skewer a Brownie bite and serve with their favorite flavored Martini. The fun and carefree bar atmosphere provides the perfect opportunity to create a one-of-a-kind signature experience for your patrons.