Social media is one of the most relevant ways to reach customers and promote your restaurant business. It has changed the way we experience everything from day-to-day communication to eating out. With the rise of Instagram and Facebook, restaurant owners are seeking social media platforms to attract customers, get customer feedback, and to build customer […]
Indulge in Cold Weather Adventures
With fall and winter just around the corner, it’s time to plan ahead for all of the guests that cold weather adventures bring. Lodges, hotels, resorts and indoor amusement parks are primed to get a business boom in 2022/2023. “Domestic leisure travel spending has already surpassed pre-pandemic levels, even when adjusted for inflation.” Along with […]
Welcome Back: Catering to Everyone’s Needs
Hotels and resorts provide a destination for relaxation, celebrations and gatherings; for both out-of-town guests and local patrons. As occupancy rates across the country continue to increase, large scale event bookings dominate. Customers of all types – business and pleasure- are hungry. They have an increased appetite for communal experiences and indulgent foods. You need […]
Menu Hacks: The Psychology Behind Menu Design
Your most valuable piece of marketing as a restaurant owner is a thoughtfully designed menu. It advertises your offerings while increasing your restaurant’s profitability. Menu engineering is the strategic process of designing a menu to maximize profits. It requires analyzing profitable and your most popular menu items. Using menu psychology techniques to highlight these items, […]
10 Strategies for Your Restaurant’s Next LTO
Almost half of all restaurant consumers find it important for operators to keep menus fresh throughout the year by offering specialty items and LTOs (limited-time offer). This post provides 10 unique strategies to help strengthen your LTO menu and optimize profits. Editor’s Notes: Favorite desserts in fresh new forms. In today’s environment especially, it can […]
Women-Owned Businesses: Growth and Sweet Success
We’re seeing more women-owned businesses, more female investors, and—what’s perhaps even more important—more brands waving their “women-owned and operated” flag, like a badge of honor. And we love to see it! As of 2019, according to the annual State of Women-Owned Businesses Report commissioned by American Express, there were nearly 13 million women-owned businesses in […]
5 Food Trends Here to Stay in 2021
In many ways, the trends of 2021 will pick up where 2020 food trends were expected to go before they were disrupted by the COVID-19 pandemic. Since the emerging food trends predicted for last year went into a kind of hibernation, that’s a good starting point for what we’ll see this year. That said, 2021 […]
Ghost Kitchens Scare Up Big Business
Even before the pandemic hit, ghost kitchens were popping up around the country and were shifting the dining experience as we know it. Due to pandemic guidelines, restaurants have turned into ghost kitchens nearly overnight. How are they impacting the industry and will they last even after COVID-19? What are Ghost Kitchens? Simply, ghost kitchens, […]
