1. This Privacy Statement ©Sweet Street Desserts, Inc. (Sweet Street Desserts) is committed to protecting personal information that you provide to us via our web site. Please read this Privacy Statement carefully as it describes our practices regarding the collection and use of information through our website, located at www.sweetstreet.com (the “Site”). By using the Site or obtaining any product or service through this Site, you agree the collection of use of information as set forth in this Policy. If you do not agree to this Policy, please do not use the Site.
2. What information do we collect and what do we do with it?
Sweet Street Desserts collects the following type of information when you visit our Site.
2.1 We collect non-personally identifiable information. When visitors come to our Site, we collect and aggregate information indicating, among other things, which pages of the Site were visited, the order in which they were visited and which links were “clicked.” Collecting such information involves logging the IP addresses, operating system and browser software used by each visitor to the Site. Although such information is not personally identifiable, it may be possible to determine from an IP address a visitor’s Internet Service Provider and the geographic location of the visitor’s point of connectivity. We will use the information which we collect to help us to improve the usefulness and effectiveness of our web site, and to personalize your experience on our web site, to help you log on in future and to continue to use our web site..
We also use “cookies” and other tracking technologies to collect non-personally identifiable information regarding you. Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your Web browser. Cookies make it possible for us to recognize your browser when you visit our Site. By doing this, we can personalize your return visits and save you time during checkout. Your browser must be set to accept cookies in order for you to enjoy the benefits of being a registered user of the Site.
2.2 We collect personally identifiable information. In general, our Site uses an order form, a registration form and a catalog request form so that you can request information, products and services from us. These forms require that you provide us with personally identifiable information (such as your name, email address, physical address, telephone number, and credit card number). Further, where you use the Site to purchase a product or service as a gift or use our gift reminder service, we will collect from you personally identifiable information regarding the gift recipient or potential gift recipient.
2.3 Financial information (credit card numbers, credit card expiration dates, billing address, and so forth) is used to bill you for products and services.
2.4 We may use your IP address to conduct analyses of user traffic, to help diagnose problems with our server, administer our web site, or to enable selected third parties to provide us with information on the companies visiting our site.
2.5 If you are an existing customer, we may use your email address to respond to inquiries and to provide you with information that may be of interest to you, relating to new products, promotions, or to find out how we can serve you better. Every email you receive from us will contain simple instructions for removing yourself from the list or changing your profile. Sweet Street Desserts is also happy to provide existing customers and other interested parties with information about the full range of Sweet Street Desserts’ products and services on request.
3. Accessing your information
3.1 If you want to access or update any of your information held by Sweet Street Desserts , you can update your mailing address, email address, password, telephone numbers, address book entries and gift reminders by clicking on “My Account” at the top of the page.
3.2 Sweet Street Desserts reserves the right to access and disclose personal information to comply with applicable laws and lawful government requests, to operate its systems properly, or to protect itself or its users.
4. Gift Recipients
4.1 As noted above, we collect personally identifiable information regarding gift recipients and people to whom you may wish to give gifts in the future. This is done in order to accommodate proper gift delivery to such recipients and remind you of upcoming gift-giving occasions. We do not sell or rent any personally identifiable information that you provide to us regarding such persons, but gift recipients may, from time to time, receive offers from us regarding new features, new products and services and special offers we think they will find of interest. Also we may send marketing offers to gift recipients on behalf of ourselves and our business partners. In connection with such offers, we allow gift recipients to opt out of receiving future marketing-related mailings from us.
5. Service Providers
5.1 We work with third parties who provide services, including but not limited to website hosting, order processing and fulfillment, credit card clearance, e-commerce affiliation, data analysis, emailing and other services of an administrative nature. Personally identifiable information, including financial information, is shared with such third parties for the purpose of providing such services.
5.2 If we do disclose personal information to third parties, we will only do so to third parties whom we are satisfied have measures to protect your personal information in a manner consistent with all applicable laws.
6. Your Consent
6.1 By utilizing the Sweet Street Desserts web site you acknowledge and agree that:
6.1.1 In the course of registering and using our web site and any services offered via our web site, certain personal information about you will be captured electronically or otherwise and transmitted to Sweet Street Desserts , and potentially to any third parties as set out above; and
6.1.2 We may transfer your personal information from one country or continent to another for processing or use in accordance with this Privacy Statement.
6.2 By using our web site, you expressly agree to the collection and use of your personal information as set out above for the purposes set out in this Privacy Statement.
7. Our Responsibilities – How does Sweet Street Desserts protect user information?
7.1 Sweet Street Desserts respects the privacy of its customers and business partners and is committed to complying with all laws relating to the protection of personal data. Sweet Street Desserts has adopted Principles of Privacy and Data Protection that apply to all our global operations and protect the rights of customers in compliance with all laws relating to the protection of personal information.
7.2 To prevent unauthorized access, we follow appropriate security procedures in the storage and disclosure of personal information which you have given to us.
7.3 Certain areas of our web site are password protected. You can help to preserve your privacy by never sharing your password with anyone else.
We reserve the right to add to or change the terms of this Privacy Statement at our sole discretion, without prior notice to you. If we change this Privacy Statement, we will post the new Privacy Statement on our web site, and it will become effective from the time of posting to our web site. Please visit this Privacy Statement on a regular basis to make sure you have read the latest version and you understand what we do with your personal information. Whenever possible, we will give you notice of any changes prior to their implementation. Your continued use of our web site following the posting of changes to these terms means that you consent to those changes.
9. Contacting Sweet Street Desserts
Sweet Street Desserts
722 Heisters Lane
Reading, PA 19605
This version of the Privacy Statement is effective as of November 1, 2007.