Social Media & the Restaurant Industry
Social media is one of the most relevant ways to reach customers and promote your restaurant business. It has changed the way we experience everything from day-to-day communication to eating out.
With the rise of Instagram and Facebook, restaurant owners are seeking social media platforms to attract customers, get customer feedback, and to build customer loyalty.
Let your customers eat with their eyes. Sharing pictures and videos of your restaurant’s menu, food preparation, and venue attracts the attention of young consumers and creates brand recognition.
- Increased Control – Social media marketing can be controlled on a computer in the back of house or via iPhone. Studies show that 1 billion people use IG every month and while 63% of the users login everyday, 62% of people say they’ve become more interested in a brand or product after seeing it on their IG stories.
- Responsive Campaigns – Planning an upcoming event for your restaurant? Last minute changes? Luckily social media plans can be edited online within a matter of seconds, ensuring that your customers will get the correct information quickly.
- Ongoing Interaction – Whether positive or negative feedback, it is important that you acknowledge criticism and be openly grateful that you are listening to your customers. By taking the time to read and respond to comments, you can learn a lot about your audience is enjoying and what they want to see more of.
From GrubHub, 45% of customers say they’ve tried out a new restaurant after seeing its post on social media. Everyone loves having something to celebrate. Incorporating micro food holidays into your social media strategy can lead hungry diners to check out your cuisine.
#ShareSweetness on social media!
The purpose of our toolkit is to provide insights, tips, and resources for promoting your offerings on social media. Let us help you connect with takeout and delivery customers and build higher check averages through the lusciousness of Sweet Street desserts. From our Sweet Street Fall/Winter Mix-Up magazine, 60% of American consumers order delivery at least once a week which leads to 40% of restaurant revenue that makes up for online orders.
Leveraging social media is one of the most affordable and effective ways to promote your restaurant and build customer loyalty. Word of mouth is the most powerful form of advertising. Using go-to hashtags like #ShareSweetness can help encourage your customers to mention your restaurant in their own posts.
Check out our Social Media Toolkit for more marketing solutions!
Social media has completely revamped the way we build connections. It lends a helping hand to many who need support or services when it comes to digital marketing. Most importantly, it has opened doors for various industries to gain the exposure they need to build a thriving business.
All businesses should utilize social media marketing practices. By doing so, they can maximize opportunities, reach people in need, and provide the resources to drive more business and revenue.