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Sweet Street Fundraising Tips for Success
Sweet Street Desserts is here to provide you with the best in dessert products—items that you will be proud to offer your supporters. Beyond that, we are also here to support your selling efforts. We believe these basic, time-tested tips will help you and your group sell your fundraiser more effectively. Cover each point with your group before you send them out to sell.
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Before the sale:
• Set a goal! Clear objectives for the organization as a whole and each seller are important to kick-off your campaign.
• Set a starting date and closing date for your fundraiser. Two to four weeks is an ideal time frame.
• Communicate the reason and goals for your fundraiser to each seller and those you ask to make a purchase. For your convenience we have provided cover letter templates for your use and easy personalization.
Start the sale
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Many successful organizations generate excitement for the fundraiser by hosting a campaign kick-off meeting or assembly. It is important to engage all sellers, familiarize them with the product and announce all important dates and information. Everyone will leave the kick-off event educated and motivated!
During the sale:
• Leverage all of the tools on our website. We have created a variety of helpful documents and templates to help your organization become successful.
1. Promotion tips guide sheet and FAQ area — find answers to your basic questions and learn from those that have been successful in the past
2. Email templates — a great start for promoting to friends and family
3. Press release templates — customizable template that can be updated and sent to your local media (television, newspapers, etc.)
4. Profit calculator — a great way to plan your program efforts is to see what your possible income potential could be
5. Testimonials/Videos — see and hear what others think about working with us and how we helped raise funds for their causes
6. Access to your customer service representative — when you need it, help is available
7. Order tally page — one location to keep track of your progress and submit your order to us
8. Set reminders — let our reminder system keep you on track with important dates and milestones
9. Administration — make changes to your program information and maintain your group’s details
• Volunteers are invaluable to help you run and administer your program – most critically on the day the products are delivered.
• We do not endorse door-to-door selling. A list of family and friends who may be interested in supporting your fundraising efforts is the best place to start.
• Keep everyone engaged. Remind your participants of goals, update on status and continue to communicate the delivery date and pick up time.
Delivery Day
• Your Sweet Street Desserts order will be shipped to you via FedEx Freight.
• The items will arrive in a disposable shipping container on a pallet, approximately 4 ft. x 4 ft. It is important that someone is available when the FedEx truck arrives.
• Have an area designated for the product to be unloaded and your orders assembled. This area needs to be easily accessible and able to accommodate for the transport of the pallet.
• The product is shipped to you in a disposable cooler, topped with 100 lbs. of dry ice. Do not open the container until you are ready to build orders and distribute product. By keeping the container closed, product will remain frozen for up to an additional 24 hours.
• When you break down the pallet, dry ice boxes will be located directly on top. DO NOT open the boxes and/or touch the dry ice. Simply discard the boxes.
• Be sure to double check all of the orders you compile, prior to pickup. We send you the exact amount of product you ordered.
• Simply breakdown the disposable shipping container and discard.
• All of our products are perishable. Product will arrive frozen, and should be kept at least refrigerated. Our products can be refrozen up to 3 times and have a frozen shelf life of 12 months, refrigerated shelf life of 3-5 days based on product. Please visit www.sweetstreet.com for additional product information.
After the sale:
• Utilize our online ordering system to keep track of your orders. It is there for your benefit.
• Keep copies of all order forms for your records or for potential tax implications.
• Keep copies of all forms turned in by volunteers.
• Use templates that we have provided to generate thank you letters to your supporters. Let them know how their support helped you reach your goal.
• Utilize our address book feature to store contact information for all of your customers for selling and promotional use during your next fundraising program
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